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E-commerce Growth Strategies and Diversification
Sabir, founder of Growth By Sabir, shares insights on achieving significant e-commerce growth using the 8D method framework, cautioning against relying solely on platforms like Facebook or Instagram ads. The chapter emphasizes diversifying marketing strategies for sustainable success, discusses Facebook's response to Google Ads, critiques Advantage Plus, and highlights the importance of leveraging AI tools and understanding customer behavior for e-commerce entrepreneurs.