Exploring Financial Metrics and the Role of Global Account Leaders in Advertising

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.

This week that new work includes analyses of earnings results from Paramount, WPP, Stagwell and the broader agency industry (including our calculation of the industry's record levels of profitability!)

In addition, our Advertising 101 series continues with a focus on the function of the global account leader featuring former global client leader at WPP and IPG Carl Hartman.

This follows on our first six parts focused marketers and how they allocate resources (you can listen to all of these interviews on episodes 17-22 of The M&W podcast) and part seven, an interview with Macquarie Securities' Tim Nollen, with whom we explore the basics of the advertising agency indsutry.