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The Four Returns Framework
We don't want only financial investors, which is basically people who are looking to speculatively inrest in land. So we wanted to create real value there, and not just a valuation around that piece of land. We were really surprised to find out that in decin plateau, for example, a soil carbon content has dropped over last forty years,. from three% by weight to point three%. Has a 90 % loss. Now, if you create the social capital in the area where yeu there's a lot of good will around you, thers, there's a common drive to solve some problems, it becomes a lot more easier. And that's what we're trying to do