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12min chapter
Meta
Acquired
Facebook's Mobile Advertising Revolution
This chapter explores Facebook's strategic pivot to mobile advertising, which resulted in a 76% increase in ad revenue by late 2013. It details the company's shift from web-based to native mobile applications, highlighting the challenges faced and the successes achieved in enhancing user experience and engagement. The discussion further addresses the evolving social media landscape, emphasizing the transition from public sharing to private interactions, and its implications for Facebook and its competitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode