In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.

Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.

Key Takeaways

02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment

Links

Connect with Charli

Subscribe and stay in touch

Webflow

This season is brought to you by Webflow

Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

LP Announcement by OpenAI

AI Safety Fundamentals

Organizational Structure and Ethos of OpenAI LP

The AI-powered Podcast Player