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Steve Vranakis 'Leading-edge creativity and reinventing the agency model'

The New Abnormal

00:00

The Centre of Gravity in Creative Disciplines

Ginyo: The team that should exist right now is very much around having a creative lead. A team lead frames it slightly differently, because they are very much organizing and galvanizing the individuals in that group. And then the person who looks to everything that has to happen within that project, how they're going to go about doing it.

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