Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place.
Check it out below:
Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience.
Writing for a demographic much different than your own – how’s it happen?
Why she decided to hone in on a niche and how it worked out for her.
How to connect with potential clients in your local business networking groups.
Her advice on asking better questions during the research phase.
Why you need to lead with empathy and how to respond to people’s demeanor and tone.
The specific questions she asks clients to pull the best details and information for a project.
How she packages research and presents it to prospective clients.
The key to communicating value and knowing your target market.
Working with well-known leaders in the industry through building relationships.
Finding dream clients once you actually know what you’re looking for.
How to turn research into strategy.
Her process for pulling out the best pieces of customer research.
Why it’s important to stop overbooking yourself and what to avoid.
Questions you *probably* shouldn’t ask.
How she presents the research report to her clients and helps them apply and implement in real time.
Should you position yourself as a “thought partner?”
Resources you can use to become a better researcher.
How The Copywriter Accelerator helped her grow her business.
How to add more value for your clients.
Tune into the episode by hitting play or reading the transcript below.
The people and stuff we mentioned on the show:
The Copywriter Think Tank
Kira’s website
Rob’s website
Melissa's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Episode 12
Episode 28
Episode 154
The TCC Shop
Full Transcript:
Kira Hug: Customer research is one of those things all copywriters need to do in order to truly connect with the audiences we write for, but not all of us like doing it, and some clients hate paying for it. Doing it well can be a bit of a challenge. Today's guest on the podcast is messaging strategist and copywriter, Melissa Harstine. She talked about how she went from a copywriter without a niche to specializing in customer research for a variety of clients, including other copywriters. As we talked, she shared her favorite interview questions, ideas for selling research to clients, and how she turns her research data into a strategy her clients can execute on. It's a great interview you won't want to miss.
Rob Marsh: But first, this episode is sponsored by the Copywriter Underground. That's the membership for ambitious and growing copywriters. As a member, you have access to copywriting and business training, group coaching calls, copy critiques, our bimonthly newsletter, and a lot more, all designed to help you grow your business. And if you join now, as in the week that we're releasing this podcast, you not only get your first month for just $17, which is a screaming deal, but you'll also get a hard copy of our 24-page Copywriter's Definitive Guide to Pricing, which includes data about what copywriters of all experience levels are charging for 22 different project types, as well as things like the six figure niches and so much more. So go to Thecopywriterunderground.com to join now.
Kira Hug: And if you want to get your first month for just $17, like Rob said, use the promo code, TRY IT, that's all caps, TRY IT, and that will get you in for $17 for your firs...
