Ever wonder why some websites make you want to immediately hit the back button while others have you scrolling for hours? In this episode, I'm chatting with Lizzie Grant, the owner and lead designer of White Point Creative, about how design actually impacts your customer journey,and why sometimes simpler really is better.
We're diving deep into the psychology behind first impressions (spoiler: you have 50 milliseconds to make one), the art of creating unforgettable brands, and how to strike that perfect balance between looking cool and actually converting clients. Lizzie shares some eye-opening statistics about how 75% of users judge a website's credibility based purely on design, plus her take on the whole "do I even need a website?" debate that's been floating around lately.
If you've ever felt torn between wanting a beautiful brand and needing one that actually brings in clients, this conversation is for you. We're talking about everything from why voice memos beat typed responses every time, to how brand photography has evolved beyond the disco ball era (thank goodness), to the simple design principles that can make or break your conversions.
Plus, Lizzie gets real about her journey from freelancing at big Boston agencies to building a team of 13 and hitting multi-six figures,and spoiler alert, it wasn't the overnight success story you might expect. She breaks down how taking notes on everything from file organization systems to client management approaches during her freelance days became the foundation for her own business model.
Whether you're just starting out or looking to level up your brand game, this episode is packed with actionable insights that'll have you looking at your website (and your Instagram DMs) in a whole new way.
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More about Lizzy Grant: Lizzy is the owner and lead designer of White Point Creative, an online creative agency that specializes in brand refreshes for online entrepreneurs. Lizzy and her team work with coaches who want to ditch the chaos and bring cohesion to their vision and voice with high impact visuals and marketing.
When she isn’t discovering new fonts like the type nerd that she is, you can find her on an international or domestic beach somewhere or at home in Virginia with their two spaniels, Folly and Daisy.
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