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20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
What Does a Great Brand Mean to You?
I think music and business are aligned in the way that performance is everything. Strong brands mean more to people than the product itself so if you're a strong brand the love for your brand transcends the functional benefit of whatever your product use fashion is a really easy way for most people to understand brand because it's been around forever and it's purely brand. The core monster customer who buys the most monster are not skateboarders or action sports athletes but an overweight guy outside of Riverside who drives a truck.
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