Capturing Someone's Attention

"i think being able to capture someone's attention is one of the most important skills in the world," says creator. "The way him and his whole team thinks about it is in these like, six seconds or like ten second increments", he adds. 'If you watch his videos, where it's like you have to keep someone captivated, you have to go, ok, what's happen next? What's going to happen next?' asks co-host John Sutter.