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242 - Pick A Side — with Sean Cannell
The Futur with Chris Do
The Jenga Effect
"I find that when I try to phrase something that's so nuanced, it just loses all the bite and the punch," he says. "If you can't capture them in that hook, the headline, the thumbnail, they're not going to watch the video" He adds: "You have to learn the art of storytelling and this kind of Jenga effect."
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