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The Power of Prioritization: Making Every Move Count (GymCon Day 1) - Pt. 1 | Ep 559

The Game with Alex Hormozi

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The Cost of Unknown Unknowns in Business

"The most costly thing in business isn't just the unknowns, but it's the unknown unknowns," he says. "If my goal here is to make you guys as much money as soon as possible by the time I am done my 46 minutes, then if I can just get you to make the one chess move that will make you the most money, then it will ROI everything you do this year or maybe the next five years."

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