2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Why Being First To Market Does Not Matter, Why You Do Not Have Defensibility on Day 1, How to Analyse Market Size and Present it to Investors, Vitamins vs Painkillers; Do Vitamins Survive Recessions and Good vs Great Messaging with Guy Podjarny @ Sn

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Different Powers of Brand Power

The idea of brand is really to be able to sell the same product for a significantly higher price because of people taking pride for it. Do you think there's different degrees of quality when you look at the different seven powers? So brand power is one. And I'm as much of a brand person as anyone, but I believe it's inherently more transient and the momentum driven than some of the other powers we can discuss.

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