How can you regulate your nervous system to pursue your business & growth goals? We’re joined by the founder of The Potent CEO, Laura Larios, as we dive into the importance of the nervous system and the role it plays in growing a sustainable business. We talk about how business owners can regulate themselves during periods of change. Laura also discusses “mindset culture” and the differences between mindset work and nervous system regulation. Laura gives us guidance on how you can shift away from an adrenaline-based business model to a nervous system-conscious model – that ultimately results in increased sales, innovation, client & team retention, and overall wealth abundance.

Laura Larios is the founder and CEO of The Potent CEO, a highly sought-after consulting and coaching brand that delivers customized world-class nervous system, cortisol, and adrenal support for high-performing women in the corporate, network marketing, entrepreneurial, & coaching industries. Her training is in counseling psychology, Polyvagal Theory, Somatic Experiencing, Sales Psychology, Trauma, and Neuroscience. 


Show Notes:

-Laura’s journey, going from studying psychology to forensic psychology to the hospitality industry and her experience in somatics & polyvagal theory

-How Laura has taken a unique approach in helping clients to use nervous system regulation to grow their business & increase sales

-The nervous system explained

-How regulating the nervous system leads to better business decisions

-Conscious sales marketing and sales psychology

-The service industry and “the fawn response” explained

-Cait shares about her journey with “people pleasing” in her prior career & role in the banking industry

-Why nervous system work should come before mindset work

Resources:

-Laura’s Website

-Laura’s Instagram: @lauralarios

-Cait’s Instagram: @caitrossco

-Cait’s Website

-Lindsay’s Instagram: @myvitalside

-The Vital-Side Membership

- The Body Keeps the Score, by Bessel van der Kolk

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