The Cinemas Need a New Business Model

I think this is what we saw this year with all the movies that were coming out. Mission Impossible and, but take it a little bit back when you think about Top Gun was delayed for one and a half years just to bring it out as a big movie. And the idea of having blockbusters again as the one winning formula that you need in Hollywood... I'm not quite sure if you shouldn't be thinking ahead. It's much more important behind it than looking at filling up the cinemas and going back to an old business model.