
S06.Ep15 - What Smart Brands Do Differently with David Aaker
JUST Branding
00:00
The Importance of Brand Relevance and Disruptive Innovation
This chapter explores the significance of brand relevance in today's market and underscores that mere brand preference is not enough for growth. It discusses disruptive innovation as a strategy for establishing brand leadership in new subcategories and creating competitive barriers.
Transcript
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