Episode 088 - Copywriting MasterClass With Parris Lampropoulos
Copywriters Podcast
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The Hardest Thing in the World to Sell Is a Book
Even before the internet, even a hundred years ago, Robert Collier, one of the great pioneers in advertising and also personal development, he had a quote he said, the hardest thing in the world to sell is a book. Now you have the internet when information is free. So you're selling information, it's tough. You know, you're selling a $20, $30, $40 book. There's not a whole lot of margin there. Whereas if you'reselling a $5,000 seminar, you know, we don't even do DVDs anymore, it's all downloadable now, so the product costs is zero. Yeah. The margin on the product is $5
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