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10. Under the Influence

Sideways

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Subliminal Influence Is a Myth, Hugo Says.

Hugo: Subliminal influence has essentially no effect whatsoever. No real effect at all. They cannot influence us to buy popcorn and they certainly can't induce us to commit out of character acts. There's a bigger picture, Hugo says. The fundamental principle of subliminal messaging tells us something about how human beings are influenced. And it reveals that the underlying picture which associates lack of thinking with gullibility is completely mistaken.

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