How Do We Protect Ourself From Authority Testimonials?

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When the marketing department structured that ad, those testimonials were at the bottom. By moving them to the top, the authority ora that they provide is infused into every word of that ad as people are experiencing it. How do we defend ourselves against this? To ask ourselves two questions when we see an authority testimonial. What does matthew mconahay really know about christ ha, ha. He's just an actor. I he what's that? There was a great set of t v commercials that began with an actor who played a doctor on t v,. i'm not a doctor, but i play a doctor ont v.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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