2min chapter

Pattern Breakers cover image

Blake Scholl: How Boom Supersonic Took Flight

Pattern Breakers

CHAPTER

Product Market Fit

The research shows that first mover advantage is a myth. What matters is first to product market fit, he says. "You're trying to be the first person to get the product prospect completely right and dialed in" Being early for an airline with this confers a massive competitive advantage,. He adds.

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