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John Markoff: Floating Upstream: The Many Lives of Stewart Brand

Long Now

CHAPTER

How Did You Get the Source Material for the Very First Catalog?

How did you get the source material for the very first catalog? Oh, God, that was so sketchy. There's a thing called a single copy order form. If you pretend you're a bookstore, you can order a single copy directly from a publisher. One out of five, one out of ten would be worth reviewing.

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