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17min chapter
Create a Perfect Content Strategy in 49 Minutes
Sweat Equity by Marketing Examined
Innovative Marketing in the Digital Age
This chapter delves into a successful viral marketing campaign by a McDonald's franchise, highlighting the collaboration with a comedian to create engaging content. It discusses the importance of cohesive brand storytelling, influencer partnerships, and the effectiveness of both long-form and short-form content in modern marketing strategies. The speakers explore the significance of integration across communication channels to enhance customer engagement and the potential for personalized marketing transformations.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode