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Create a Perfect Content Strategy in 49 Minutes

Sweat Equity

CHAPTER

Innovative Marketing in the Digital Age

This chapter delves into a successful viral marketing campaign by a McDonald's franchise, highlighting the collaboration with a comedian to create engaging content. It discusses the importance of cohesive brand storytelling, influencer partnerships, and the effectiveness of both long-form and short-form content in modern marketing strategies. The speakers explore the significance of integration across communication channels to enhance customer engagement and the potential for personalized marketing transformations.

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