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#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

Snowflake ABM - What's the Difference?

The key to success in ABM is you have to build a program that suits the needs of your business. You can do grassroots movements and run a few plays, but to do a true ABM function, you need budget just like any other marketing function. So if you try to copy, paste, like stamp an ABM program from somebody else, that's where you're going to go wrong. And I'm sure you have lots of thoughts on reporting. But OK, so we talked about your in account based organization. Do you feel this is a little bit of side of where I want to go on this next part?

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