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#55: Apollo Agriculture - How the AgriTech platform is supporting smallholder farmers to scale across Kenya & Africa

Afrobility: Africa Tech and Business

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Lift and Shift Models

I have a love for these lift and shift models cause the sort of is the easiest thing to explain. At some point you reach the innovation curve where it starts to flatten out, but at that point you've gotten most of the benefits. You then have to be at the tip of the spear or whatever. And then you end up on the bear case, right? Because the place I lift him from the farmers are making $80 profit. This was a big $2. So maybe don't shift it. Maybe lift it and drop it back. And then put it down gently. It's how we always tell the story about who should we pick on? Okay. Let's pick

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