Dark Social Isn't a Part of the Dark Funnel

Revenue bytos is a podcast with more than 20,000 marketers who follow him and learn every week about the mind generation. Chris: Most people have historically followed this path of a funnel because they thought that people bought linearly. But I think in the way that people buy today, things have very much changed where you basically have two states. This company or this person is either in market to buy your solution and actively looking to buy it or they're not. It's more binary than this like trickling down funnel.