The 2% with Eric Partaker cover image

How the Co-Founder of Netflix created a Multi-Billion Dollar Brand | Marc Randolph

The 2% with Eric Partaker

CHAPTER

The Power of Art and Science in Direct Marketing

It echoes just, you know, Darwin's natural selection, right? Where there's no intelligent decision making as to which choice is being made in the natural selection maze. But the intelligence is kind of in the collection of choices and in the system and it kind of all works out, right? When I mentioned earlier that what I loved about direct marketing and direct response was the combination of art and science. It's the exact same thing that I love about the entrepreneurship.

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