2min chapter

The Long Game cover image

Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing

The Long Game

CHAPTER

Content Marketing

I'm starting to see more folks in content. I don't know if maybe they're seeing us and changing our messaging, or if that's just something everyone is starting to update. But the thing that's fascinating to me is you can have a director of a content and a director of the man gen peers reporting to the same VP or whatever. And a director of content is probably paid less than a demand gen director, because they're held to different success metrics and their work is measured differently.

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