AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Super Bowl Ad Strategies and Brand Engagement
This chapter explores the effectiveness of Super Bowl ads, particularly those from pharma and beer brands like Bud Light, emphasizing the need for sustained audience engagement. The discussion highlights the impact of humor and relatability in advertising, contrasting successful campaigns with marketing missteps. Additionally, the chapter analyzes diverse representations in ads, such as NASCAR's appeal to varied demographics and personal anecdotes about motorsport preferences.