543: When Something Doesn't Convert, This Is Usually Why -- The Anti Marketing Hack Series #4
Embodied CEO
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How to Use Language to Connect With Your Audience
You can't use language that you're going to use and connect with your audience to the level that is possible. You have to use the language they're going to used, which oftentimes means taking a step back to where they are versus where you are. And so an exercise I'll do is as I look at someone's sales page or their opt in page, I'll say, would the audience say this word for word?
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