Metaphors Are Very Easy to Understand

When it comes to selling and marketing, we get crazy. We don't understand that everything can be a system. Every system is made up of numerous interrelated processes. If you don't understand what the processes are, you can't maximize the outcome. Think of it very much like the panama canal or the suaz canal, that connects two different bodies of water. One might be here and one might be here. There's no way you can take a big a cargo ship or crew ship and take it straight up. You got to take it a little bit, and then a little bit and then alittle bit. And that's the metaphor you need in your mind for sequentially