The Challenges of Personalization in LLMs

I think even with our audience caught up to this point, I think they're already starting to see some challenges on the horizon. One is that LLMs will be, there'll be a bespoke marketplace for it. Very likely you'll probably need some like, you know, third party to help you build something that's tailored to how your business communicates with its customers. All at the same time, in the reverse, there'll been challenges where in personalization, it takes a long time to build a system that really understands the customer.