
#277 Prospect Dream B2B Clients (by using content) - Trevor Park
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Introduction
Sam Dunning, co-owner over at webchoiceuk.com: "We're going to be chatting how people can prospect their dream clients in the B2B world" He says outbound is a great resource for companies that are just now getting established because they have to do cold calling. But once the company starts getting a little bit of a foothold with a customer base and they can start seeing their own data points, I think that shift has to go into inbound," he adds.
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