The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD cover image

Episode 511 - Top Ten (or so) Pricing Principles

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

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Navigating Pricing and Payment Strategies

This chapter explores effective pricing strategies and the maintenance of pricing integrity while offering promotions like gift cards. The speakers highlight the significance of upfront payment terms and timing in relation to work milestones, challenging traditional practices while advocating for a more customer-centric approach. Additionally, the chapter examines historical payment methods, discusses managing reputational risks, and encourages audience engagement on pricing principles.

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