
Top Ten (or so) Pricing Principles
The Soul of Enterprise: Business in the Knowledge Economy
Navigating Pricing and Payment Strategies
This chapter explores effective pricing strategies and the maintenance of pricing integrity while offering promotions like gift cards. The speakers highlight the significance of upfront payment terms and timing in relation to work milestones, challenging traditional practices while advocating for a more customer-centric approach. Additionally, the chapter examines historical payment methods, discusses managing reputational risks, and encourages audience engagement on pricing principles.
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