Oyo scal was inspired by robert ch dane's book, influence. He started to keep a swite file of what he thought people were doing in his job. Oyo scal is now the CEO and co-founder of an online ad agency called Burer. The company has been around for five years but hasn't made any money yet.
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/