2min chapter

The Disruptive Voice cover image

86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner

The Disruptive Voice

CHAPTER

How Can I Accelerate My Learning With Mindstone?

A company called minestone used jobs to be done learning to improve their conversion rate by a factor of ten. That's a good example of language market fit. You know, when you find it, it's not a gradual improvement. It's really a step function increase. And minestone's a good story of that.

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