
292 David Epstein: Why Experimentation (Not Narrow Focus) Is Key to Long-term Success
Disrupt Yourself Podcast with Whitney Johnson
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How Do You Get the Title of a Book?
Sally Kohn: How did you come up with the title for your new book? She says she was thinking of Roger Federer and Tiger Woods as if they were two different types of people. Then it turned out to be more about her own distinctive strengths, which is how she distinguished herself from others in a field that's dominated by sports writers.Kohn: I think there are a lot of ways to accomplish that if you're attuned to it. And so then it was just sort of doing a little back and forth with my editor at Riverhead after my own heart.
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