The equivalent in the modern world is either just like whipping up a quick landing page on like Squarespace or anything simple, even like a Google Doc. One of the best things you can do at the MVP level is you can put up a landing page. If people click the buy now button, it says this product's no longer available in your area or not yet available in your areas. That way you don't need payment gateways, you don't needs to have credit card machines or any of those sorts of things. You're just collecting the signal that they were willing to pay that you didn't let them.

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