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5min chapter
Nerd Alert: What Makes a Great Super Bowl Ad?
The Marketing Architects
The Impact of Super Bowl Advertising on Brand Associations and Sales
This chapter explores the effectiveness of Super Bowl advertisements and their influence on brand sales during major sporting events. It highlights how different categories of products dominate ad spending and the lasting connections these ads create between brands and the sporting occasion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode