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How to Earn Your First $100,000 in Business | Tori Dunlap | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

Branding - If You Don't Stand for Something, You Stand for Nothing

"I always say if you try to be everything to everybody, you're nothing to nobody," she says. "It was a very strategic choice of like, I remember 2019, I had just rebranded her for center K and was trying to figure out what does this look like." The story went viral with millions of views in a couple weeks.

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