Netflix runs more than 50,000 servers in the AWS cloud across several production regions. When your device talks to us to figure out what movies it could watch and lets you browse our catalog, it talks to a whole bunch of systems in the Amazon Web Services Cloud. We don't typically actually work to serve the business people who want longer term insight and sort of big data queries,. All of our data ends up being stored in Hive and ends up being really useful for that sort of strategic view analysis we hadn't originally expected it to be useful for.