People of influence say that it's really important to live with confidence. And they think that in order to be confident, you have to have absolute certainty. So many people out there are struck for one reason or another, and we just named a bunch of them. They're struck and paralyzed by doubt, indecision and uncertainty about what they're doing. People throw away great careers and great success stories because they feel like it's not their purpose, right? Because it's not. Some of my best friends on earth are my direct competitors in our space with our sportes, nutrition and or or health nutrition products. We both do better because we teach each other shit.