Intro to Data Analytics with EA's Director of Product
The Product Podcast
00:00
What's the Distribution of the Spending Population?
"We ship on a yearly cycle. If we miss the holidays, we'll miss Christmas time," he says. "That's been a pressure loss of revenue by a couple of years" After 60 days, 5% of everyone comes back; half of 1% of spenders don't come back. The company can save for a year the people who are spent to make sure it captures and treats those players well.
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Transcript
