7min chapter

Mixed Signals from Semafor Media cover image

Election 2024: What You’re NOT Seeing

Mixed Signals from Semafor Media

CHAPTER

Strategic Messaging in Political Advertising

This chapter examines the dynamic strategies employed in political advertisements as elections draw near, particularly focusing on Donald Trump's campaign. It contrasts emotionally-driven ads with those targeting economic issues, highlighting the evolving landscape of political marketing in the digital age.

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