Strategic Messaging in Political Advertising

In a noisy election cycle it’s hard to find signals — even of the mixed variety. Today, Ben and Nayeema sit down with reporters David Weigel and Max Tani to parse what you’re not seeing, from the “insane” tv ads at a Pittsburgh Steelers game and the print ads in an Arizona nail salon, to an unpublished Washington Post endorsement that was quashed by Jeff Bezos. One of these things may decide the election, and another could shape the blamegame that follows.

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