Using Photographs in Your Advertising

The physical appearance of the advertisement. This is a place where i see a lot of people make a lot of critical mistakes. Often times what happens is theythe they sort of buy into this idea of long copy, i'll performs short copy. And that that's great. But then then they present it in a way that it just doesnt, it's not engaging at all to the, to the recipient. I mean, there's a lot of different tricks that can be used. The truth of the matter is, you ought to probably know all of themand use em alli at some point.