Uncovering The Hidden Power Of Your Unfair Advantage
The Duct Tape Marketing Podcast
00:00
The Unfair Advantage
The miles framework stands for money, intelligence, location and luck. If you have Insight into something nobody else has that's a very powerful unfair advantage. Another one is being in the right place at the right time,. Can you find the right co-founder? Can you find customers close to you potentially who can become customer straight away? Status is another one, your network; if you know how to raise money quickly and you have a network, that's an unfair advantage. There's lots of little examples in different places for different types of projects or businesses.
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