Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

#14 The Art and Business of Online Writing: On Data Driven Writing and How to Reach 100 Million People | Nicolas Cole, Author

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

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How to Start Writing on Yelp

Sally Kohn: Let's say you're a food reviewer, you go write 10 things on Yelp. Then over time people learn, oh, your food reviews on spaghetti are hilarious. Now I'm going to go create an ebook titled 300 ridiculous descriptions for spaghetti. And then you find people like really love your reviews on wine. She says every step of the way all you're doing is you're taking what people are saying they love and you're just doubling down on it.Kohn: It's not a subjective decision. It's very objective. You only get one data point as opposed to getting a ton of little data points along the way and kind of guide it.

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