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How to Write Personalized Emails, with Morgan Ingram
The Marketing Millennials
How to Write a Personalized Email
The first couple words and a sales email, this one to one talking to a partner or a prospect, you have to think about what is the hook right? The bait essentially that's going to get them to be intrigued for me to open up this email. Now we don't want to bait and switch. We just need bait. And so how do you find this bait, right? Well, we're not going to go to the store to find this information. The best way to do this is what is called clues. So you can call them insights. People some people call them triggers. I like to call them clues because ultimately if you go to someone's website and you're trying
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