When you first start out as an entrepreneur in business you've been conditioned in society to care about what other people think. But then when you go to start a business all of a sudden it's like you become a black sheep, he says. "You've just got to learn to ignore them and it's easier said than done it'll take time but the only way to change the wiring and not care about opinions is to just put up with them over time" He adds that advice from non-entrepreneurs is no longer valuable because they're civilians.