The Importance of Maintaining Trust in Social Media Companies

In an unstable world, communities of belonging are more important than ever. That’s why people are using technology to build new digital identities. The question is: Will brands find success online by treating people as customers, or as part of the brand? In this episode, we explore why companies should take a community-first approach to things like content, experiences, data and identity. We’ll speak with Tom Verrilli, Chief Product Officer at Twitch, an interactive livestreaming platform; Katie Burke, Global Thought Leadership Lead at Accenture Song; and Karyl Fowler, C.E.O. and Co-Founder of Transmute, a company empowering enterprises across industries with authentic data and traceable insights.