What's in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Importance of Brand Names
We'll always need brand names. Even now in this current era of protest with people yelling into bullhorns, you know the name is more relevant and, and different now than it was a year ago. It's aggressive but certainly like an element of social engagement where before it kind of sounded a little bit old timey. I think now it, you know, it has a timeliness that's, that's different.
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